Posts tagged: advertising & kids

Keeping Girls “Girls”

By , May 3, 2010 12:11 pm

One benefit of no TV that had never occurred to me when I began this experiment after the birth of my daughter nine and a half years ago, is the lack of exposure to “sexy teens!” I am shocked sometimes when I see how some teens and tweens, dress and act. I really am not a conservative person, in fact I consider myself to be quite liberal, but I do believe that 9 year-old girls are emotionally girls and NOT women. What ever happened to childhood?

Some might think it backward (please don’t flame me), but I am SO relieved that my 9 1/2 year-old daughter still believes in Santa and the Tooth Fairy. She still plays dress-up and fairies with her little sister and like-minded friends. She is not on Facebook, nor has she ever expressed a desire to be. Don’t berate me for “stunting” my daughter’s social and technological development. Believe me, I am sure she will “develop socially” as soon as those hormones hit her system! She also knows how to use a computer just fine thank you.

There are certainly many factors involved. Her stage of physical development, her personality, and the fact that she attends a very small Montessori School all surely play a role. But I do truly also believe that part of the fact that she has not yet become interested in “popular teen culture” is that she is not exposed to TV shows and commercials that cause her to emulate those behaviors.

My good friend friend Wishy just sent me a link to a review of an interesting-sounding book by Leonard Sax, the author of Boys Adrift: The Five Factors Driving the Growing Epidemic of Unmotivated Boys and Underachieving Young Men. His new book is about girls: Girls on the Edge: The Four Factors Driving the New Crisis for Girls-Sexual Identity, the Cyberbubble, Obsessions, Environmental Toxins. I urge you to read the review and see what you think.

Meanwhile, I hope that my little girls stay little girls for as long as they need to.

Fighting Unethical Children’s Advertising

By , October 22, 2008 3:17 pm

Do you ever get upset about the excess of marketing targeted at your children? How about the sexualization of children’s toys and ads? Even without TV, it is hard to miss the barrage of ads, “licensed characters” and sleazy or violent toys. We see it everywhere: in children’s magazines, in the grocery stores, and even (or so I have been told) in the public schools.

Some people don’t seem to mind, and that is OK. But if you are a parent who feels manipulated, angry and frustrated by every trip to the supermarket, toy store, or even book store, then head on over to Parents For Ethical Marketing and meet Lisa Ray, a mom who is not just complaining, but is actually trying to DO something about it!

Lisa started her website and blog in 2007. Via her blog that began as a simple creative outlet, Lisa discovered her true passion: fighting corporate marketing targeted at children.

Now a year later, she is taking her website one step farther. Lisa is creating a non-profit organization to help her take real action to curb unethical children’s marketing. Her plans include educating the public via free workshops for parent groups, newsletters and her blog, Corporate Babysitter. She also hopes to influence legislation and encourage parents to write to corporations about marketing policies that displease them.

Lisa’s goal is to raise $10,000 by Thanksgiving. Read more here. If you like what you read, then you can make a donation to her cause via the Parents for Ethical Marketing page at change.org.

It is so easy to sit back and complain about what displeases us, but very few people have the energy or drive to actually try and do something about it. Thank you for taking this cause and running with it Lisa. I applaud you!

(Thanks to morguefile.com and photographer Anita Patterson Peppers for this lovely photo.)
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